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Many people who are already celebrities have found new fame on Instagram as influencers. Let's have a deeper look at how this all works.

How much do Instagram influencers really make per post?

Instagram influencers are popular and found in every field that you can imagine. This has gone from a trend to becoming a lucrative career for many. Many people who are already celebrities have found new fame on Instagram. Many ordinary people have also become extraordinary due to becoming Instagram influencers.

Users who learn how to grow Instagram followers have also learned how to increase their bank account. There’s a direct correlation between social media stardom and the amount of money you are able to earn from sponsors and promoted posts.

But is this position as lucrative as it looks, and how much do influencers make per post?

Let’s have a deeper look at how this works.

How Much Do Influencers Make Per Post?

Many Instagram influencers get paid for every post. Across the spectrum, influencers can earn a great living regardless of their niche.

First, understand that influencers have to have a high number of followers. The more followers you have, the more popular the influencer is perceived to be. Therefore, their pay rate per post is likely to be proportional to their follower count.


These influencers are estimated to have between 6,000 to 10,000 followers. These are usually targeted toward a specific niche. On average, these influencers make $88 per post.

Many micro-influencers will also get free perks, such as keeping free products that they are asked to promote. While $88 per post may sound tempting for a newcomer, many micro-influencers choose to forgo their charges. They hope to build a bigger audience and then charge higher fees rather than be locked into a lower fee, which they will have to later negotiate.


If an influencer gets to the 100,000 follower mark, they reach a new level of influence! These are the ones who will be more creative with their posts, will make IGTV videos, and will likely make Instagram Stories templates.

For this group of influencers, they are usually expected to be paid $10 for every 1,000 followers that they have. If an influencer is between 50,000 to 100,000 followers they get paid, on average, $200 per post. They are also sent a lot of free items for them to promote. Like the micro-influencers, many of these influencers will also forgo their payment.

They will prefer to only keep the free items and work toward earning a high pay rate as they enter a new followers’ bracket.


The influencer who has a million followers or more is rare and is at the zenith of being an influencer.

There are of course no rules as to how much an influencer with this many followers should be paid. However, on average these influencers get paid $670 per post.

This is a huge earning potential. And unlike the two previous groups of influencers, these groups of influencers are not going to forgo their payment!

Many of these influencers will post several times a day. Their Instagram feeds will also feature short videos, full-length commercials on IGTV, as well as many Instagram stories. They will likely use a service such as LinkTree or to share links to all the products and services they promote.

They will have the Swipe Up option on their stories for taking their followers directly to the links that are being promoted.

Go Forth and Influence!

Now that you know the answer to “how much do influencers make per post”, you are ready to go forth and become an Instagram influencer. We’ll give you a follow!

Be sure to read the rest of our articles for more great content on film and entertainment.

Want to gain more follows and views? Here’s how you can buy Instagram video views.


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