Save ‘Shadowhunters’ S3b countdown: Love
We’ve partnered with the amazing folks at @BoomBitchesSH to help raise awareness around the historic marketing that the Shadowfam have been doing for Shadowhunters season 3b. Today we reveal the first part of the exclusive 3b poster.
Following the cancellation of Freeform’s Shadowhunters, fans have been working around the clock and around the globe to keep the award-winning fantasy show alive in the minds of fans & networks alike.
In anticipation of the Spring launch of the second half of the show’s third season, fan-led campaign group @BoomBitchesSH booked a billboard campaign in Los Angeles to advertise the show for a month (starting February 11th) as well as spread the #SaveShadowhunters message.
This is the latest in a long line of crowdfunded projects carried out since the show’s cancellation was announced on June 4th, 2018. With larger projects organized by fans from around the world such as a flying a plane over Netflix headquarters, billboards going up in Times Square, Seoul, and Toronto and banners on the classic red double-decker buses in London, this fandom has basically done it all.
Over the past few months prior to having an air date for the show, @BoomBitchesSH has focused their efforts on smaller campaigns, targeting networks directly as well as sending gifts of appreciation to the cast & crew of their beloved show.
If you need to know how much it costs to put a drone light show on in L.A.’s night skies (way more than the fandom can afford, turns out) or for cupcakes, balloons, flowers, and other small gifts to be delivered worldwide, they can tell you.
In addition to the billboards set to go up in Los Angeles, there will also be a mobile billboard advertisement and a flyer team handing out printed materials for five days in the direct leadup to the Shadowhunters premiere date.
Once a decision was made on which direction to take the campaign and after a lot of negotiation, advertisement spots were secured and paid for. All that was left was the artwork, which was a much harder task than originally anticipated. As this is a fan-led campaign, naturally it was decided the design should also originate from the fandom.
We don’t want to spoil too much, so all we can say for now is that an absolute fandom icon was enlisted to create the poster design. We can’t wait for you all to see this epic work of art. Keep checking back here for our daily poster reveals!